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GENSLER RESEARCH PROJECT

Using Chicago’s transit infrastructure as a framework and existing community organizations as a guide, our team was tasked with the development of micro-interventions that enable and empower those who are already working to do good in the city. Utilizing Gensler’s platform to ideate, inspire, and initiate, the goal was to implement a campaign of design solutions for the under-served communities within the diverse, yet segregated city of Chicago.

RESEARCH OVERVIEW

Our research prompt was focused on enabling existing entities. How can we use our platform to ideate, inspire, initiate and hopefully implement a campaign of design solutions for the under-served communities within our cities? Our diverse team consisted of 11 people across 3 Midwest cities and different disciplines including architecture, interior design, visual communication, motion design, analytics, and engineering. The team traveled through Chicago, Minneapolis, and La Crosse to determine areas of improvement in our cities and metropolitan areas. Throughout our journey, we conducted observational research, gathered photo documentation, and spoke to community members. This led to further secondary research into current initiatives and synthesis of our observations. From here, we identified opportunity points and experimented with various intervention ideas, eventually resulting in a design solution that aims to address these problems in an empathetic and holistic way.

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GOALS

HOW CAN WE DO THE MOST WITH THE LEAST?

Using limited resources and proposing micro-interventions within our cities, how can we truly make the most impact with the least resources used? 

SERVING THE UNDER-SERVED

Using limited resources and proposing micro-interventions within our cities, how can we truly make the most impact with the least resources used? 

LEVERAGING MASS TRANSIT TO PUSH BOUNDARIES

The final intervention will be scalable to all cities, using mass transit as a spring board for equal access to opportunities and resources.

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